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In Practice.

Evidence that someone, somewhere, actually did the work.

Latest

97,000 people, 190 basis points, and two lawyers who read the footnotes.

Sep 2, 2026

A seller’s chatbot argued for 9x. An insurer’s law firm cited seven cases that don’t exist. A SaaS platform gave customers four days, then destroyed the backups. Plus: what an accounting roll-up is worth at $12B, and WPP spends less on the leaving.

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The firm that billed £400 for a £7,000 win

Jul 25, 2026

Flat-fee law firms with revenue on record, an AI that won at trial, the quantified price of skipped integration, and Uber’s leaderboard to nowhere. Plus: a number, a quiet death, and somebody’s best week ever.

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10 more companies caught in the act (plus 3 we're keeping an eye on)

Apr 27, 2026

United bets the business on better seats (sort of). In-N-Out will not take your online order, ever. Plus Birkenstock wants to talk toenails.

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A gas station, a bookstore, and a bug spray walk into a newsletter...

Apr 6, 2026

A dozen companies making CX moves worth mentioning.

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In Practice.

Evidence that someone, somewhere, actually did the work.

© 2026 Tanjent Partners, LLC.
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